Located at 70 Bendemeer Road, our experience center is designed to offer a private and curated viewing of Flexform collections.
Located at 70 Bendemeer Road, our experience center is designed to offer a private and curated viewing of Flexform collections.
Our Experience Center is designed as more than a place to display furniture. It is a curated environment where visitors can fully engage with the world of Flexform.
Here, Italian craftsmanship, contemporary design, and refined living come together in a space that invites exploration, interaction, and inspiration.
Located in Singapore, the ROSSO ITALIA Experience Center offers a hands-on journey into the quality, comfort, and functionality of Flexform collections.
Unlike a traditional furniture showroom, our Experience Center presents carefully designed living environments that reflect real-life settings. Visitors are invited to experience each piece as it is meant to be lived with, to feel the materials, understand proportions, and appreciate the balance between aesthetics and comfort.
From modular sofas to outdoor collections, every element is thoughtfully curated to showcase the essence of Italian furniture design in Singapore.
Engage with the furniture through touch, space, and atmosphere. Each area is designed to stimulate the senses, from textures and materials to subtle fragrances. Allowing visitors to become part of the Flexform experience rather than simply observing it.
The Experience Center is composed of curated, lifestyle-driven spaces that demonstrate how Flexform furniture integrates seamlessly into contemporary living environments. Each setting tells a story of design, comfort, and functionality.
Advanced tools such as 2D and 3D configurators, as well as augmented reality (AR), allow visitors to visualise different configurations, materials, and finishes. This enables a deeper understanding of how each piece can be adapted to individual spaces and preferences.
A private space featuring a complete selection of Flexform materials, finishes, fabrics, and leathers. Designed for architects, interior designers, and private clients, this room allows for direct selection, moodboard creation, and project discussions in a comfortable setting.
The Experience Center highlights Flexform’s commitment to Italian craftsmanship, premium materials, and timeless design. A curated selection of iconic and best-selling pieces is available for viewing and testing.
Private appointments are available for one-on-one consultations. Whether for residential or professional projects, our team provides tailored guidance to ensure each client’s vision is fully understood and realised.
A dedicated space featuring a large screen, Dolby surround system, and Flexform seating, offering an immersive and relaxing environment that showcases comfort at its highest level.
Every detail within the space, from furniture and lighting to textures and scenography. It is designed to reflect Flexform’s identity and values, creating a cohesive and memorable brand experience.
An exclusive lounge area where visitors can relax, reflect, and enjoy the space in a calm and welcoming atmosphere.
Ample parking spaces are available for visitors, ensuring a seamless and comfortable experience from arrival.
